1- Business Problem:
With the current system successfully handling customer messages and utilizing chatbots, we face challenges in identifying the origin of customer engagements across multiple Facebook ads.
2- Desired Outcome:
We aim to implement a feature that allows us to track which Facebook ad led to each customer campaign. This attribution capability will provide valuable insights into the effectiveness of our advertising campaigns, facilitating data-driven decision-making and enabling us to optimize future campaigns for better results. Also will tell our agent which Facebook AD this client came from.
3- Use Cases:
  • Performance Analysis.
  • Data-Driven Decision Making.
  • Inform the agent which Facebook AD this client came from.
Info:
Account: 1857
Account ID: 7991